Role: Motion Design Lead (Design / 3D animation / 2D compositing)
MPC teamed up with Wieden + Kennedy Amsterdam to create a powerful sisterhood that’s fueled by movement.
The new campaign for Nike Kids takes a unique spin on the classic game of ‘tag’, flipping it to build self-confidence by reminding kids that they have ‘the power’.
This was my final job at MPC as Motion Design Lead - a somewhat bittersweet experience. Working with the Director, David Wilson, was very collaborative, and he worked very well with us as a team. He understood the delicate tightrope we were walking, and seemed to value our creative input.
A proper write up from MPC can be found here. Included in that write up is a short video - showing some of the 2D FX proof of concept tests we created during the pre-production phase.
Agency: Wieden + Kennedy Amsterdam
Director: David Wilson
DP: Martin Ahlgren
Production Company: MPC Creative
Agency: MPC Creative
Executive Producer: Dan Sormani
Head of Live Action: Ryan Creighton
Line Producer: Avtar Khalsa
Editor: Ron Brodie
Creative Director: Andrei Juradowitch
Head of Production: Brendan Kahn
Producer: Nicholas Dziekonski
Motion Design Lead: James McIver
VFX Lead: Kamen Markov
CG Lead: Andy Steele
Motion Design: Adam Roche, Manuel Sepulveda, Donal O'Keeffe, Daphne Westelynck, Kerim Camdzic, Stef Peral
2D Team: Tom Harding, Josh Parks, George Brunt
Colorist: Phil Hambi