Samsung - 'Unpacking'

Role: Design/VFX team

72andSunny Tell Samsung Mobile’s Innovation story, 'Unpacking', One Box at a Time.

From the release of the SH-100 mobile phone in 1988 to the first wristwatch phone, the World’s smallest TV phone to the MP3 phone, Samsung presents ‘Unpacking’.


Client: Samsung

Agency: 72andSunny Amsterdam

Production Agency: 1st Avenue Machine

Directors: Asif Mian & Bob Partington1

Executive Creative Directors: Carlo Cavallone & Stuart Harkness

Creative Director: Matt Heck

VFX Producer: Gwenn Hardouin

VFX Line Producer: Edwin Elkington