SF Motors - Tech Film

Role: Design team (3D animation / 2D compositing)

SF Motors partnered with MPC Creative to create 3 unique films to launch their family of intelligent EV cars in the US. I was part of the Design Team working on the Tech Film.

The film, Directed by Andrei Juradowitch’s was shot in a hanger-like space in Jersey City, showcasing the impressive technology against an abstract, design backdrop. Andrei wanted to avoid making the film look too clinical and sterile: “The film demonstrates some of the technology on a broad, top level without going into too much detail. Instead, I wanted to focus on the human aspect and putting a face to the people behind the technology.” He added: “We worked closely with the tech department at SF Motors to ensure that the film was a true representation of the car’s technology – we learnt a lot about their vehicles, that’s for sure.”


Director: Andrei Juradowitch

DP: Martin Ahlgren

Production Company: MPC Creative

Agency: MPC Creative

Executive Producer: Dan Sormani

Head of Live Action: Ryan Creighton

Line Producer: Avtar Khalsa

Editor: Ron Brodie


Creative Director: Andrei Juradowitch

Head of Production: Brendan Kahn

Producer: Nicholas Dziekonski

VFX Supervisor/ 2D Lead: Matt Tremaglio

2D Team: Sohee Sohn, Matthew Lane-Smith, David Anger, Kalle Kohlström, Michael Glen

3D Team: Graeme Revell, Madeline Jackson, Jemmy Molero, Tiago Dias, Greg McKneally, Jamie German, David Avetisov, Hendrik Freuer, Jacob Fradkin, Graeme Turnbull, Damien Dupuy, Vicky Osborn, Manjunath Ramakrishnaiah, Ullas Thunga, Jyoti Prakash Panda, Sourodeep Dey, Vaibhav Gupta, Divya Vijay, Sandeep Grover, Shreyas Joshi, Ankit Dheraj, Suhas Bhat Nallur, Deepali Negi, Elangovan Ganeshan, Shaikh Abdul Rahim

Lead Design/ Technical Director: Anton Woll-Soeder

Lead Design/ Animation Lead: James Zanoni

Design: Conrad McLeod, Nikita Shestakov, Antar Walker, Daena Llorne, James McIver, Chris Phillips, Abby Chang, Bobby Ushiro, Jay Kim, Florian Thamer

Story Board Artist: Roger Hom

London Producer: Mireille Antoine

Bangalore Line Producer: Sanchit Soi

Color: MPC

Colorist: James Tillett

Color Assistant: Daniel Silverman, Seth Weinman

Executive Producer, Color: Ed Koenig

Producer, Color: Jenna Gabriel

Additional information and full credits for all 3 films can be found here.