Role: Design team (3D animation / 2D compositing)
SF Motors partnered with MPC Creative to create 3 unique films to launch their family of intelligent EV cars in the US. I was part of the Design Team working on the Tech Film.
The film, Directed by Andrei Juradowitch’s was shot in a hanger-like space in Jersey City, showcasing the impressive technology against an abstract, design backdrop. Andrei wanted to avoid making the film look too clinical and sterile: “The film demonstrates some of the technology on a broad, top level without going into too much detail. Instead, I wanted to focus on the human aspect and putting a face to the people behind the technology.” He added: “We worked closely with the tech department at SF Motors to ensure that the film was a true representation of the car’s technology – we learnt a lot about their vehicles, that’s for sure.”
TECH FILM CREDITS:
Director: Andrei Juradowitch
DP: Martin Ahlgren
Production Company: MPC Creative
Agency: MPC Creative
Executive Producer: Dan Sormani
Head of Live Action: Ryan Creighton
Line Producer: Avtar Khalsa
Editor: Ron Brodie
VFX: MPC
Creative Director: Andrei Juradowitch
Head of Production: Brendan Kahn
Producer: Nicholas Dziekonski
VFX Supervisor/ 2D Lead: Matt Tremaglio
2D Team: Sohee Sohn, Matthew Lane-Smith, David Anger, Kalle Kohlström, Michael Glen
3D Team: Graeme Revell, Madeline Jackson, Jemmy Molero, Tiago Dias, Greg McKneally, Jamie German, David Avetisov, Hendrik Freuer, Jacob Fradkin, Graeme Turnbull, Damien Dupuy, Vicky Osborn, Manjunath Ramakrishnaiah, Ullas Thunga, Jyoti Prakash Panda, Sourodeep Dey, Vaibhav Gupta, Divya Vijay, Sandeep Grover, Shreyas Joshi, Ankit Dheraj, Suhas Bhat Nallur, Deepali Negi, Elangovan Ganeshan, Shaikh Abdul Rahim
Lead Design/ Technical Director: Anton Woll-Soeder
Lead Design/ Animation Lead: James Zanoni
Design: Conrad McLeod, Nikita Shestakov, Antar Walker, Daena Llorne, James McIver, Chris Phillips, Abby Chang, Bobby Ushiro, Jay Kim, Florian Thamer
Story Board Artist: Roger Hom
London Producer: Mireille Antoine
Bangalore Line Producer: Sanchit Soi
Color: MPC
Colorist: James Tillett
Color Assistant: Daniel Silverman, Seth Weinman
Executive Producer, Color: Ed Koenig
Producer, Color: Jenna Gabriel
Additional information and full credits for all 3 films can be found here.