IKEA - ‘Fly Robot, Fly’

Role: VFX team

IKEA encourages parents to “Come Home to Play” in ‘Fly Robot, Fly’, inspiring adults to learn from childish enthusiasm by throwing off the shackles of “serious” and embracing the power of play.

Working closely with the Director Daren Rabinovitch (Encyclopedia Pictura) and VFX Supervisors Tom Robinson & Stephen Ross, myself and the other Motion Design artists developed the DMP and VFX elements that are incorporated in to the film, such as the CG road, rocks and grass and flowers , clouds, fire, smoke and dust.

The clouds in particular required close attention. We worked very closely with Daren to design the forms of each cloud. We then created specific 'hero' clouds for specific shots, as well as a bank of background clouds that could be made with a custom cloud machine we created specifically for this project. This allowed us to make large numbers of different clouds that could be rendered out and used in the 2D composite and the digital matte paintings.

CREDITS:

Agency: Mother

Production Company: Strange Beast & Ghost Robot

Studio: MPC

Director: Daren Rabinovitch of Encyclopedia Pictura

Executive Creative Directors: Mother

Creatives: Mother

Agency Producer: Mother

Production Company Executive Producers: Sam O’Keefe & Mark De Pace

Production Company Producer: Kitty Turley

Editor: James Norris @ The Whitehouse

DoPs: Michael Wood & Rob Leitzell

VFX Executive Producer: Paul Branch

VFX Producer: Jakub Chilczuk

VFX Line Producer: Deepanjali Singh

Head of Design Studio: David Ashley

VFX Supervisors 3D/Motion Design: Tom Robinson & Stephen Ross

VFX Supervisor 2D: Rod Norman

VFX Shoot Supervisors: Grae Revell & Alex Harding

VFX Team: Alexander Kulikov, James McIver, Matthew Campbell, Michelle Tolo, Gowri Shankar Velusamy, Radhakrishna Rethinasamy, Tom Harding, Michael Gregory, Ralph Dubber, Toya Drechsler, Ruairi Twohig, David Filipe, Patrick Phoenix, Avinash Bhandary, Angela Carafas & Michael Nieves

Grade: MPC

Colourist: Richard Fearon