Role: Design team (concept design/screen graphics/animation)
All DAY ICH DREAM ABOUT SPORTSWEAR from PALACE on Vimeo.
MPC Creative follow up their recent internet-breaking success of the Jonah Hill / Reebok film for Palace Skateboards, this time for Palace’s sportswear collaboration with adidas.
Written and directed by Lev Tanju, Stuart Hamond and Stuart Bentley, ‘Squashman’ is released on Sunday 6th November, preceded by teasers on 4th and 5th November.
‘Squashman’ is inspired by old-school German sportswear ads. The film plays out on a mysteriously atmospheric and smoke filled squash court as one man plays with himself.
Oh, and in typical Palace fashion it includes a hilarious voiceover.
Richard Skinner, MPC Creative’s Head of Creative Development, says: ‘The opportunity to work on projects like this is why we get into film making in the first place. Working directly with a client who is also the writer and director allows for a seamless and collaborative process – and leads to a brilliant creative product’.
Slick, funny (and very German) the ad is set to be another hit – and it’s not over yet. More work between MPC Creative and Palace is in the pipeline, so watch this space.
The range launches at Palace Skateboards on 12th November.
CREDITS:
Production Company: MPC Creative
Directors and Writers: Lev Tanju & Stuart Hammond
Producers: Richard Skinner & Johnny Blick
DoP: Stuart Bentley
Offline Editor: Ben Crook @ Speade
Sound Design: Ed Downham @ Wave Studios
Music Composition: Major Tom
VFX: MPC
Shoot Supervisor: Iain Murray
VFX Supervisor 2D: Franck Lambertz
VFX Producer: Edwin Elkington
VFX Team: Eric Lemains, James McIver, Kalle Kohlstrom, Srikanth Salla, Sreejimol CP, Naresh & Maheswar Konda
Grade: MPC
Colourist: Eva Pomposo
Track: ‘We Can Upgrade You’ by Alexey Leonov & Friederich James Sebastian
